About Us

Modesty is the means to all beauty.
DIAMA is the brand that supports contemporary and modest women from all faiths seeking a modest lifestyle without having to compromise their individuality or lifestyle. While providing only the finest shopping experience, our aim is to inspire women who embrace the challenge we face today, to combine high modern fashion and individual style while never compromising the core of our faith, modesty.

DIAMA OFFICIAL was founded by a young muslim woman, inspired by the endless possibilities of modest and modern fashion. In the Summer of 2020, she decided to share her vision, spread inspiration, and celebrate the means to all beauty, modesty.